This sounds definitive, “Don’t parse my words or anything like that. We’re not moving forward with Water First. All right? We’re not moving forward with Water First.”
That’s Rob Bradley, Chair of the St. Johns River Water Management District (SJRWMD) Governing Board, at about 1:44:41 in SJRWMD’s video of their July 14, 2026, board meeting.
Has one fat lady sung about WFNF? @ SJRWMD 2026-07-14, No word on cancelled contracts
But right before that, he said, “I don’t know what will happen in the future. Maybe something will be reconstituted in some way shape or form.”
And right after he said “We’re not moving forward with Water First,” he also said, “That doesn’t mean that five years from now or three years from now or whatever, that some technology doesn’t come along that people who were concerned about it, it makes people less concerned about it. I think that technology is going in the right direction. We’ll see how it goes. And, um, and here we are.”
He also called anybody who thinks desalination is the answer “insane”, thus disparaging the elected Boards of County Commissions of a dozen counties in the Suwannee District, not to mention the Governor of Florida. He offered no evidence for his opinion. Since Rob Bradley was a Florida State Senator until he was term-limited in 2020, maybe insulting all the elected officials of the area he says he wants to help and the governor who appointed him to the SJRWMD board is some clever political ploy that I don’t understand.
Chair Bradley also called for public discussion, which of course I support. But he made no mention of SRWMD and SJRWMD’s one attempt at a very disappointing “Open House”. And he called for the same clique of utilities and WMDs to come up with another plan, with no mention of public input, just like the path that led to WFNF and massive public opposition.
More about those things below. We can keep depending on JEA and the WMDs to come up with political disasters like WFNF, or we can call on the legislature to provide better legal guidance and to reform the WMDs. It’s an election year. Ask every candidate about these things.
For much more about WFNF, see https://wwals.net/issues/wfnf
Five or Three Years from Now
As for “five years from now or three years from now”, three years from now is about when the contractors SJRWMD hired in November 2025 are supposed to finish their first Project Milestones. Continue reading

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